On October 6th Lord Bilimoria successfully launched PictoSo, a photo sharing app designed to operate in small groups, at the Cambridge Freshers’ Fair. The launch saw huge interest in the picture sharing app, with students eager to learn more about how the Founder of Cobra Beer’s tech venture would change they way they shared photos with friends.
PictoSo provides a platform for groups of people to share photos among themselves in a more private setting than Instagram or Facebook. Moving away from the traditional broadcasting nature of social media, PictoSo aims to help people share the moments that matter with the people that matter. The app works well at any occasion, from small gatherings among family and friends to huge parties and boasts a number of innovative features – pictures can be customised before sharing with filters, effects, stickers and more, and 10-second videos can also be shared in groups of your choosing by creating albums and inviting your friends from your phone contacts.
Lord Bilimoria spoke to Tom Knowles of The Times to discuss the launch: