On October 6th  Lord Bilimoria successfully launched PictoSo, a photo sharing app designed to operate in small groups, at the Cambridge Freshers’ Fair.  The launch saw huge interest in the picture sharing app, with students eager to learn more about how the Founder of Cobra Beer’s tech venture would change they way they shared photos with friends.

PictoSo provides a platform for groups of people to share photos among themselves in a more private setting than Instagram or Facebook.  Moving away from the traditional broadcasting nature of social media, PictoSo aims to help people share the moments that matter with the people that matter.  The app works well at any occasion, from small gatherings among family and friends to huge parties and boasts a number of innovative features – pictures can be customised before sharing with filters, effects, stickers and more, and 10-second videos can also be shared in groups of your choosing by creating albums and inviting your friends from your phone contacts.

Lord Bilimoria spoke to Tom Knowles of The Times  to discuss the launch:

 

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Speaking in the House of Lords on Tuesday, Lord Bilimoria’s addressed a number of issues emerging from the Second Reading of the SME. Touching on matters ranging from the pub tie, to entrepreneurship, to tax relief – his speech was well received and gained positive comments from the Business Minister, Baroness Neville-Rolfe, and from other members of the House including the former Energy Secretary, Lord Wakeham.

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